Let’s be honest: Nintendo and EA are two companies that don’t really sit together. There is a long myriad history stemming from Nintendo’s approach to their hardware, and EA’s approach (Oft noted for being less than flattering) approach to software. The two simply don’t mix.

 

With Nintendo Switch, back in January at the reveal in Japan, onto the stage trots EA executive Patrick Söderlund with Bill Trinen to translate to the Japanese crowd: A show of commitment that EA will support the new hybrid platform…with FIFA 18. He really doesn’t look happy to be there does he?

Baby steps then, and after the Wii U rightfully so, but as weeks turned to months and E3 finally rolled around…it became clear: A custom built version of FIFA 18 that runs very well for what it’s worth, missing key things that apparently can only be done in their custom Frostbite engine. Yet the hype maintained, the best portable FIFA ever (Which objectively is the case).

EA kept making the case for the game, saying “we want you to try it, we have faith in it”, but there was no demo. There were no review copies sent out until launch day (Other platforms got both of these a fortnight or so in advance!) and things felt off.

And for some reason, despite Sony having a marketing deal with EA for the game (And most multi-platform games as it happens), Nintendo somehow got away with advertising the game themselves (Frankly, more than EA did!) at their E3 Spotlight, in Nintendo Directs, and on TV in advertisements or social media:

Then it comes out. Some bugs aside, it was exactly as advertised. Except you couldn’t play with friends online, and where the blame rests for this is unclear. On one side, yes the Switch online infrastructure isn’t ready yet. On the other, plenty of other countless games on the system manage that feature. When asked by Eurogamer, EA gives a complete none answer, touting portable play and local multiplayer as a replacement:

FIFA 18 on Switch offers Local Seasons allowing friends to play against each other across two consoles in close proximity to one another, and we encourage those looking to compete online to take advantage of online modes on Switch including FIFA Ultimate Team, Online Seasons, and Online Tournaments.

So the result? Well critically…the game didn’t do so hot, scoring below the Vita version from years past. Fans generally liked the game though, niggles aside, and for what time the developers in Romania (Yes, really) had, it’s a very valiant effort.

Sales wise, the game sold through its allotment of physical copies in the UK and other countries with outlets like Amazon promising more stock. And concurrently the eShop showed FIFA 18 sitting high on the charts for a good few weeks too, riding the digital waves on the new platform.

 

Considering that and the sellout of physical shipments that EA themselves determined and shipped out…it must have met expectations right? Apparently not. EA, in a statement to Wall Street Journal, announced the following:

EA in No Rush to Make More Videogames for Nintendo Switch via @saraheneedleman pic.twitter.com/RrBzOBNpkZ

— Takashi Mochizuki (@mochi_wsj) November 1, 2017

So, I only have educated guesses here – based on the history of EA – as to why this is. First is that they genuinely produced as many physical copies as they needed to meet expectations and that sold through, with digital filling a big hole in those figures. Or they produced a bare minimum (As again, EA dictates shipments) and threw it out due to obligation. Of course, this is the company that said Dead Space 3 had to sell 5 million units to secure a future, so for all we know their expectations could have been to match Xbox One sales on a smaller install base: They have a history of being unreasonable with expectations.

The other question is what are they waiting for? They put their game out with their assigned shipments. Was it not enough? Do they want to see how other third party titles sell? This is certainly a strange situation but they haven’t actually said what it is they are waiting for specifically, just waiting to see what the demand is for the system in general.

 

But a little history. Who remembers the “Unprecedented Partnership” for Wii U? Gamers got Mass Effect 3, the conclusion to a story focused trilogy, out of that deal. Except no one had a reason to buy it, given that ecosystem had missed the prior two instalments of the story. And there was an at the time newly launched and cheaper Trilogy release on other platforms and in the power of the internet age they knew that was a thing.

So that game didn’t sell: Cue Shock and horror. FIFA came and went, becoming (And not in a sarcastic way, a quite literal way) roster updates of existing games, no mechanical or visual adjustments whatsoever, and then EA walked.

What did they do wrong? They supplied the wrong games to the wrong market. If it was the Trilogy release? Probably would have been fine. Not amazing, but fine. The same mistake was taken with Switch.

 

EA is well noted in the industry for being a “Minimal Effort, Maximum Profit” kind of business, like any business wants to be really, so this stance isn’t exactly new. Back in the days of the Dreamcast it is documented EA wanted SEGA to let them have the monopoly on sports titles on the system: This didn’t happen, EA walked. And with the expectations EA frequently has on it’s games? Man, who knows what they thought FIFA 18 would do.

 

This wait and see approach is, unfortunately, damaging. Looping back to the question of Should we just give up on EA?, at this point I want to say no.

Come a year or so of the Switch being on the market I want to see what EA has to say before bringing a decision on them. But I see three possibilities:

 

1 – EA just walks away. This wouldn’t be new, and frankly is most likely depending on if they are looking for profits equal to other platforms rather than something supplementary, and that can also potentially factor in the cost of tweaking games for the system: Does it make sense for them?

2 – EA brings some games, misreads the market again, and walks. This is also very likely, as again, EA and their noted expectations for games would make anyone on any platform nervous.

3 – EA brings games, does them right for the market, and sticks around. This really is the best case scenario: More games for a platform are good for everyone, especially with the heavy hitter franchises being locked squarely under EA. Those are names you won’t get from anyone else.

 

But the reason this question popped into my mind in the first place is that is this the straw that broke the camel’s back? Has EA finally just nailed the coffin shut? After some pretty lacklustre cash ins on DS and Wii, the Wii U and it’s hilariously bad marketing (From both Nintendo in hardware and EA for just throwing whatever and expecting it to sell) and now this.

After leaving the ecosystem behind; promising a single game; stating that single game will be used to judge future support; evading questions about said game and in some ways sliding some missing features under a rug; asking people to try it but mandating they buy in first; and then back peddling on using the game to test the market and instead waiting for “Something else” to judge demand instead, at what point do the consumers just say enough is enough?

 

But in the end, Koei Tecmo said it best:

“We bet big on the Switch as a game changer so we began making games before the Switch’s launch, but many software companies showed reluctance in releasing Switch games before they witnessed the current success.”

Something is going to give, and gamers aren’t ones to forget.