EA Has To Be Feeling The Burn Right Now

Star Wars Battlefront II sales figures are in for physical copies at retail from around the world. Oh boy.

 

 

So after the micro transactions mess and now lame excuses from EA, they have now revealed that maybe, just maybe, lootboxes won’t return to Star Wars Battlefront II at all.

EA has previously stated that the game will meet targets of around 14 million by March 2018, and at least match the 2015 predecessor, but now, it looks like that won’t happen.

 

Analysts in the US expected the game, at retail (So physical only) to chart below the original, due to the more prominent digital scene for game distribution now. Estimates coming out before the news breaks tomorrow, is it sold less than 1 million physics units in November.

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That is actually shocking, more so when that is believable, with Black Friday images showing the game going untouched in many stores. Evidently the backlash hit such mainstream presence, it damaged the reputation.

At the same time, it was also Black Friday, better deals and all that. Plus, EA did announce before the game launched that it would be discounted alongside the new Star Wars movie, so both could have had an impact. Either way, those remaining sales won’t have been made up digitally, that is for certain.

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More over in Japan the game debuted…at a solid 30,000 or so, and then fell from the charts. In the UK it’s hung around the top 3, ahead of single platform release Super Mario Odyssey (Which given the circumstances some would say is a sin) but for a game on multiple platforms, not hot, especially as both Call of Duty and FIFA are outselling it still. Granted, those games aren’t innocent either.

So what does this mean? Well, we can only hope EA is re-evaluating its stance, and so is Disney most likely, now more government bodies are looking into the lootbox issue. EA has to be sweating about whatever happens next, and the rest of the industry is now being scrutinised heavily, with Destiny 2 under fire for gating off content you could access in the game behind DLC, even though you had access to it prior the DLC release date.

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Battlefront II won’t hit it’s projected sales targets, and investors won’t be happy. EA had $3bn wiped from their value over the course of this controversy, and while that is small change for them, it shows investors were absolutely not pleased, at least briefly.

EA also said micro transactions weren’t necessary to the game making a profit (Despite many publishers saying they are in fact necessary to do so), but under the current circumstances, they humorously may well have been!

Either way, EA’s monumental screw up has had a huge knock on effect. No one company is safe from scrutiny now, and all it took was one last push, and EA was the one to do it. They pushed too hard too fast, though honestly, I would have expected this event to happen eventually anyway.

Whether they alter their course or not remains to be seen, but we are now in the stage where publishers are attempting tactics and having to apologise afterwards with their tails between their legs.

 

Plus, we get to see every other developer fire shots. That’s something amazing to witness.

 

If you enjoyed this piece as always share and leave some feedback on social media, and I will see you next time. Until then, Happy Gaming!

One comment

  1. […] Secondly, PR! Perhaps Bungie has been the biggest culprit of this but that’s not the exception in recent months. Destiny 2 became an apology loop with each update and fixes for basic things, or things that should have been improved from the original game, were purely reactionary to backlash. Further to that point, EA has truly put their foot in it, with the contempt aimed at gamers being duly noted. […]

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